SXSW 2010: Gary Vaynerchuk Presentation

Monday, March 15, 2010 12:30am
Gary Vaynerchuk, Vaynermedia


“No matter your profession what’s going to happen is we all have one thing in common. You better listen, because it’s coming hard and it’s coming fast. We’ll all soon be doing Customer Support/Relations.”

You can have a really great product, but if you don’t care about the consumer, then it doesn’t matter. Now a days no one even cares. That’s why when companies, like Zappos, even care then you love it.

Most people want twitter followers so they can spam them, and hit them up with advertisements.

“Everybody is trying to be a 19 year old dude. Everyone is just trying to close too fast, give it some time!”

We love our parents because they loved us first. And we really need companies to love us too, otherwise we’ll never love them back. People have awesome “bull shit” detectors and people need to start caring or they’re going to loose.

We need the “Thank you Economy.” You need to do good first, because someone else is going to do it first and then it will not be you.

More Information

Gary’s book “Crush It!” on Amazon

Orange Wine Roast Recipe

Orange Wine Roast, Photo 8I’ve never quite enjoyed roasts much, however when I first made this on my own I thought it was one of the best things I’ve ate in a long time. I have made this a few times since my first attempt, and the recipe hasn’t changed a bit. Hopefully you’ll enjoy this roast that’s not your typical Grandma’s recipe!


3-4lb Round Choice Roast, Lean
5 Medium Redskin Potatoes, Washed, not skinned, and quartered
6 Medium Carrots, Washed, not skinned, and cut into 2″ chunks
2 Medium-small naval oranges, sliced with tips/ends removed.
300 ml (2/5th bottle) Red Wine, Pinot Noir
1 28oz (1lb 12oz) can of Hunt’s Diced Fire Roasted Tomatoes
1.5 Tbsp Honey
1/8 tsp Garlic Powder
1/4 tsp Black Pepper
1/8 tsp Salt
1/8 tsp Red Cayenne Pepper Powder (for a little zing)
1/8 tsp Thyme, Ground
1 tsp Liquid Smoke
1/8 cp Soy Sauce
2 Beef Bouillon Cubes


Orange Honey Roast, Photo 11. Trim any excess fat from the roast and cube into 8-10 hefty pieces. Next, slice the oranges into 1/2″ slices removing the tips of the oranges. Make sure to leave the orange peal on as it will substantially add to the flavor of the roast. Do remove any seeds that may be in the oranges.

Orange Honey Roast, Photo 22. Although browning is optional, I would suggest doing so as it adds to the flavor of the roast by eliminating some of the moisture which allows the roast to intake more during the actual roasting process. If you have an Iron Skillet use it at this point, otherwise a typical pan will do just fine. Brown two opposite sides of each cube of roast and arrange them evenly on the bottom of your crockpot so they’re all on the same level.

Orange Honey Roast, Photo 33. Place the Broth Bouillon Cubes around the roast. On top of the roast in the crockpot place the slices of oranges evenly on top so there is minimal overlap and minimal quantity of roast showing through. As the roast cooks the oranges will break apart causing a tangy tannin flavor to the broth.

Orange Honey Roast, Photo 44. Wash and quarter/halve the red-skinned potatoes. Place the potatoes on top of the layer of oranges in the crockpot and evenly apply the dry seasonings from the ingredients list above (Garlic Powder, Black Pepper, Salt, Cayenne Pepper, Thyme). On top of this drizzle the Honey across all of the potatoes.

5. Pour the Pinot Noir wine over top of the potatoes, making sure to wash away all of the seasonings. Then, pour the soy sauce and liquid smoke as well over the potatoes. The liquid should only go up half the depth of the crockpot, ensuring there will be enough room for juices that will later come from the vegetables and meat.

Orange Honey Roast, Photo 66. Wash and chop the carrots into 2″ pieces. Do not remove the skin unless it is unnecessarily dirty as this is the most nutritious and flavorful part of the carrot. Place the carrots over top of the potatoes in the crock pot.

7. For the final layer add the entire can of Huntz tomatoes on the top, juices and all.

Orange Honey Roast, Photo 78. Set your crockpot to the “Low” or “Medium-Low” setting and let stand for 8-12 hours or until carrots/potatoes are soft and naturally breaking up. Make sure to not stir the mixture until at least 6 hours in. The layers are there for a reason, I promise. 😉

Wine Recommendations

Orange Honey Roast, Photo 5The reason why I say to use a Pinot Noir is due to it’s rich earthy flavors. Its hints of mushrooms, grass, pepper, and dark brown sugar make it an excellent counterpart to this dish. The wine I’ve always used in particular, the three times I’ve made this dish, is an inexpensive bottle ($9) of Pepperwood Grove’s 2007/2008 Pinot Noir from their Valle Central region. I love this wine because although it is inexpensive it has the complexity of flavors comparable to a $20+ bottle of wine, and accents this dish perfectly. I can find this bottle at my local Meijer store, but aside from that you may have to hunt it out if you’re not local to one. You’re more than welcome to try any other type of Pinot Noir, just make sure you’re picking something that contains rich flavors and aromas of earthy textures and tastes.

Also, since you’re only using 2/5ths of the bottle you’ll have plenty left to accommodate the dish once it’s prepared, or as you wait. Enjoy!