Daniel Slaughter

Sunday, March 15th, 2009 11:30 AM
Sharron Rush, Knowbility
Becky Gibson, IBM

Assessible Rich Internet Applications (ARIA) is a spec that is going through the w3c. Form controls, links and such all have roles. However, when you start making complicated controls such as tree controls you can use ARIA to add those symantics into your HTML. Additional attributes are being proposed for these elements which will allow accessable software (such as a screen reader) to use these fields. Jaws reads off rather these tree elements are open/closed, rather there are children, and how many elements there are in a list. Keyboard control is also necessary to navigate this tree. The attribute tag “role” on a block element tag will allow Jaws 10.0 to navigate sections of your website very easily. It almost gives them a chapter view of every section on the website they’re viewing.

Robert Wood Johnson Medical School has a navigation that you must tab through all of the links, and it becomes difficult. A simple rewrite using the ARIA attributes made the Education, Research, Patient Care, etc. tabs become menu controls that can be opened, closed, and tabbed into with keyboard inputs.

For Ajax you can set a region as “live” and thus if the region’s data changes when Ajax loads it will then re-read that section.

Recovery.gov’s Timeline is also an impossible tool to use with a screen reader. Using the Yahoo’s User Interface (YUI) Library Gibson broke these pages up into panes, added left and right arrows, and added Jaws controls. It no longer uses the mouse controls, but it is a very accessable solution.

Sunday, March 15th, 2009 10:00 AM
Jim Groom, University of Mary Washington
Stephen Downs, National Research Council of Washington
Barbara Ganley, Digital Explorations
Gardner Cambell, Baylor University
George Lester

Watch the Edupunk SXSW Trailer on youtube.
View the online session chat.
View the wikipedia article on Edupunk.
View the twitter hash #sxswed.

Edupunk is an approach to teaching and learning techniques that uses main stream tools that brings 70s rock bands to the classroom.

Cambell Speaks. In the 1990s schools started catching on that they needed to start putting things on the web. Although faculty didn’t know what they were doing, they did find some tools that allowed them to easily put things on the internet. However, this was a very standard way of transactional changes. So far the transactions have been point and click template driven, and opressive would be a good way to describe it.

Groom Speaks. Edupunk came about as a commercialized transaction. We want to sell what we do through a certain system, instead of giving people a tool they can express themselves in. When Groom started using an open source tool, there was a huge documentation on how to do everything they needed without a vendor. At some point we have to ask ourselves, “Do we need twitter, myspace, facebook?” Are social networks a concept of “progress?” Although we’re all looking at our computer screens are we moving to the next step? Is technology a way to educate, or are we all going to become zombies driven to the control of our computers? As technology removes libraries’ need, we’re loosing places for people to meet and gather in a social environment.

Downs Speaks. Education technology so far has reserved power of authority in the school. But what education teaches us is we do not need this power of authority to learn. And this becomes a very ironic situation. Education facilities should do this for their own benefit, and not for the benefit of governments. There is a tendency for us to go to twitter, myspace, and facebook. And then to be surprised when they’re using our input for their advertisment purposes. We should do more of this for our own benefit. Down’s university offered an online course that anyone in the world could take. This course was offered for free, but if you wanted credit then you’d have to pay for tuition. This allows for anyone, no matter their financial background, to get free higher level education. 24 people paid for tuition and took the course for credit, but a total of 2200 people signed up. This, in result, was an astonishing outcome which Downs feels technology is heading.

Ganley Speaks. Her school was using small tools that were all intertwined. In June she left formal educaiton to work in communities to take a different aproach to think of themselves as learners. We need to stop and think, “What does it mean to be educated? What does it mean to be a person? What does it mean to do the common good?” How does education help learn different perspectives if all you do is work with students your age throguhout your educational experience? We need to get people out into the world and have them work with other people. Librarys are a good portal for this, because they can connect community to community through its knowledge. Life is starting to be dumbed down to a menu of how life is supposed to be, and does not open up the student’s eyes to more.

Campbell Speaks. Twitter is a corportate enterprise. But there is a way where a school can be at its best where a meeting can occur. If they whole school buys into a vendor type product, then it becomes harder for a school to change that in the future.

QR Code

Saturday, March 14th, 2009 5:00 PM
Margaretta Quinuis
Anthony Dey, QR Codes of Australia
Even Jones, Stitch Media
Dustin Haisler, CIO of the City of Baker
Daniel Switkin, Developer at Google

iCandy is a desktop scanning tool for QR Codes. You can generate QR codes on some websites, such as this one. Google has an open source API for reading QR codes. BeeTagg is a reader application for your cell phone (many models accepted).

Using Australian handsets they become hard to read over 25 characters of text in a QR code because they become so complex.  Even under 25 characters the codes shouldn’t be smaller than 2.2cm in width/height otherwise the handsets will have issues with it.

In Australia they sent out 6000 invitations of a party to magazine subscriptions. On this invitation was information on how to obtain a QR code reader on their cell phone, and a QR code with more details about the event. There was also wording that said, “This is a QR Code. It is very popular in Japan and you should get a reader.” 400 people scanned that QR code.

Saturday, March 14th, 2009 3:30 PM
Kristina Halvorson, President of Brain Traffic
Roger Black, President/Designer of Roger Black Studio
Whitney Hess, User Experience Designer
Jeffrey Zeldman, Founder/Exec Creative Director of Happy Cog Studios

If you can stand in front of a room of 20 very intelligent people for 10 minutes and talk about just one thing, that one thing is what you should go into. Whatever that one thing is, you can make money off of it.

The great thing about freelancing is you can be scattered anywhere, be all on your own with your own websites and own clients. But pooling multiple freelancers together makes for a great global network for projects. Hiering a freelancer for a company is typically cheaper too. Having an enterprise scale agency build a website adds substancial costs.

Accepting that you cannot fully do an entire development process (Such as the Design aspect) is a great milestone. Trying to do everything if you’re not good at something is a bad idea. It is probably better to hire out the Design then attempt it yourself.

As a freelancer you should blog, tweet (twitter), and participate in the online community. This online interaction will cause some of the best networking. Your portfolio typically does not get you the gig, but its the process you take when producing that final product. People care more about how you work, not what the final product will look like… At least when wooeing the client.

When they were charging less for projects than what they thought they were worth they were getting poor projects. When they then started charging more for new projects the clients respected that and they started getting better projects. It is almost like if you charge a lot, you’re “more experienced” in their mind. And essentially the people who don’t want to spend a lot of money, they wont come to you. It works as a really good filter. It is becoming standard to be able to ask what their budget is, and then undercut it by 10% or so.

“Date Phononom:” Just like in dating, not being available will make you more desirable. So telling them you do not have time right now will make them even more excited to work with you when they can.

When you don’t want a client then charge him a ridiculous amount of money, and the worst thing that happens is they stop contacting you.

One of the freelancers, Hess, does most of her work between 12am and 4am. She does meetings in the day time with clients, but then does most of her work late at night. She doesn’t really have a set schedule, but sets deadlines so they’re realistic and can flow with her other clients’ work. When she procrastinates she seems to be more productive at last moment. Realizing that there were no managers overwatching her, and she could set her own schedule, she starting realizing what made her happy. And this happyness is what she surrounded herself in to become more efficient. I’m jealous.

Saturday, March 14th, 2009 2:00 PM
Snider, Game Developer
Ted Langdell, Edge Games
Scott Jenning, Game Developer
King Shin, Arkane Studios
Michael Baird

Game Developers are not Game Designers. Artifical Inteligence takes up a lot of development time, and is crutial for game play. Scripting and Physics is also another big category of game development. “Every game developer has three ideas in their pocket for games.” If a Game Developer wants to become a Game Designer too, then it is possible. In order to fully create a game you’ll need to be both a Game Developer and a Game Designer.

Jennings believes that knowing the coding side of game design greatly helps them understand what he can or cannot do. Shin says you typically end up developing to the design.

Why is it easier to get a job as a developer for a Health Care company than it is for a Game Development company?

• There are very few people who know what makes a great game. And although you can do great code, you cannot make great games.
• Game Development companies do not want to teach you how to work on games, so you basically need to know everything before getting into the entry-level game programer field. The reason for this is there are just so many other Game Developers who would over qualify you.
• Knowledge of SQL will make you stand out in an interview, because not a lot of game developers know much about it.
• Flash runtime is also being started to be used a lot in game development. Very few people know flash’s action script and thus flash programers could easily get a Game Development job.

To be a Game Developer what do i need to learn above and beyond my Computer Science degree?

• Look at the job requirements for applying online. Take this tasks into hand to learn.
• Educational classes typically look down upon teaching classes in game development.
• In school, teaching AI is totally different than the skill set required in game development AI.
• Have a good demo of something you’ve created. This is absolutly necessary and will put you far ahead of the other people.
• In an interview they’ll ask what games you play because they want you to play games, and understand how they work. Believe it or not but there are game developers who do not play games.
• People skills are very important in game development. Games are a Team effort to develop.
• You’ll need to know C++ unless you’re doing Flash.

When making a demo, what do you exactly do to show you can program a game?

• You can always mimic a game you like. Like Tetris.
• Make sure your demo works and does not crash. Make sure you’ve heavily tested it across computer platforms.
• Since companies wont always want to run your demo on their internal computers for security reasons, you may want to give them a website with screen shots and details about it.
• Be very clear about what you did in the game. If you didn’t do the graphics, or didn’t program all of it, tell them.

Do not use a recruiter if you want to be a Game Developer. With a recruiter it will cost them more to hire you than if you didn’t have one. Attending a Game Developer conference to network with companies that may be interested in hireing you. Game companies will talk among each other and may be talking about you; so don’t do something stupid.

Saturday, March 14, 2009 11:30 AM
Lawrence Lessig

Wikipedia chooses not to use advertisments on their website because then they feel people viewing the website will just think it is an advertising fluff. This coice is estimated at a loss of $100,000,000 per year in advertisment revenu.

Clinton, as the first lady, was against a bill in legislation which would disallow people to get out of credit card debt when claiming bankrupcy. However when she became senator she was given contributions from credit card companies of over $140,000 and she flipped her votes.

It has been proven that when doctors are given pens of different perscriptions, those doctors are more apt to perscribe those over others.

The sugar company convinced the USA government to put in their nutrition information that 25% of your daily intake should contain sugar for its nutritional benefits. According to the new nutrition information having M&Ms for breakfast, a greesey burger for lunch, three slices of pizza for dinner, and cookies for desert is “balanced.”

We have a corruption, but its not the same as it was in the 1900s. In today’s society we have “good souls corruption” where we’re more about money, and just get suckered into it. A bill, HR 801, prevents research to be open to the public. It goes further to say that publisher’s can only have access to this data and information that the common public pays for with their taxes. Publishers then turn around and sell this data for a lot of money. Congress members who voted for this bill recieve 2x as much funding from publishers. “Money buys congress.”

Congress members spend 30-70% of their time raising money so they can use this to be reelected for the next term.

“IP Extremism:” destructive debilitating dependency. Presenter had to understand this dependency and figure out how to change this dependency.

In order to change the climate crisis we have to change the “democracy crisis.” We can use this as a tool to change public problems. We’ve lost faith in this system because we watch as the greed takes them over.

website – strike4change.org, change-congress.org

Saturday, March 14th, 2009
Steve Soudersm, Google and YSlow

Waterfall Charts: These types of charts show the browser’s request times for any types of HTTP requests, when they occur, and how long they take to download by your browser.

“Performance Golden Rule:” 14 Rules:

• Make Fewer HTTP Requests
• Use a CDN
• Add an Expires Header
• Gzup Components
• Put stylesheets at the top
• Put scripts at the bottom
• Avoid CSS Expressions
• Make JS and CSS External
• Reduce DNS Lookups
• Minify JS
• Avoid Redirects
• Remove Duplicate Scripts
• Configure Etags
• Make Ajax Cacheable

Souders did a performance video tutorial for Sanford. O’Reilly is doing a speed optimized help. Souders wrote a couple books for O’Reilly. His new upcoming books are “Even Faster Websites.” This new book has the following 8 chapters:

• Split the initial payload
• Load scripts without blocking
• Couple asynchronous scripts
• Don’t scatter inline scripts
• Split the dominate domain
• Flush the document cleaqrly
• Use iframes sparingly
• Simplyfy CSS Selectors

Some other books:

• Ajax performance (Doug Crockford)
• Writing efficient JavaScript (Nicholas Zakas)
• Creating responsive web apps (Ben Galbraity, Dion Almaer)
• Comet (Dylan Schiemann)
• Beyond Gzipping (Tony Gentilcore)
• Optimize Images (Stoyan Stefanov, Nicole Sulivan)

Why focus on JavaScript?
Javascript is 10x more painful to put into your website than any other asset. JavaScript, even though it is not a large number of resources, the number of JavaScript requests is small the actual load time is very big. When the browser starts downloading a script block it will stop parsing everything below it assuming the the JavaScript will impact something below.

Cuzillion: http://stevesouders.com/cuzillion/?ex-10008

Since Internet Explorer only allows two downloads per domain at any one time. MSN gets around this by doing “domain charting” which plots multiple JavaScript files on different servers.

Asynchronous Script Loading

• XHR Eval: JavaScript call, and then eval it when you get it in. This has to be the same domain.
• XHR Injection: Same thing as above, but create a script element and set its text. More optimized than above. This has to be the same domain.
• Script in Iframe: Name the .js file as a .html file, and put it in an iframe. This will cause it to be loaded asynchronous.
• Script DOM Element: Create a script element, and set it to the head. Souders thinks this is the best one.
• Script Defer: Works in IE as far as 3 months ago, and in FireFox 3.1+.
• Document.write Script Tag

Coupling Techniques

• Hardcoded callback
• window onload
• timer: load the external script, and check if the external variables are available.
• degrading script tags: very elegant, but Souders isn’t going to go into it.
• script onload

Script onload:
Although there are ways to load things asynchronously you still need to be concerned about code dependincies. If one script comes in faster than another, then that other script cannot use the first one’s data yet.
Google Analytics does a document.write, which kills any JavaScript below its call. There is a 400ms gap that if someone can quickly click through your page then it’ll never track it. If you couple this, then you can remove this 400ms timer.

When creating source code, you should have your Stylesheet followed by your JavaScript script tag. This will cause both the CSS and Javascript to run at the same time. However, if you put an inline script tag right after this stylesheet then it will execute the inline script before loading in the CSS. This will not work in Firefox 2, but should work in every other browser.

In an iframe, if you don’t set the src attribute in the actual tag, but instead have javascript do it within an inline style, your javascript will cause the iframe to execute prior to the whole page bebing loaded. Stylesheets will sometimems cause iframes to load strange. This is a browser to browser dependencies. Even though IE limits two connections, having your code in an iframe will not prevent this because IE limits this over all windows/scripts.

Flush the document early. This will cause PHP to flush and push the HTML early which may contain the stylesheets and script tags. This will cause the browser to start downloading this information early than if it waited for the entire page to return. Some gotchas:

• PHP out_buffering – ob_flush()
• Transaction encoding: chunked
• gzip – Cache’s DeflateBufferSize before 2.2.8
• proxi or anti-virus software can cause flushing not to work
• browsers limits: Safari (1K), Chrome (2K)

Takeaways:

• Focusing on the frontend is what he feels is his best input.
• run YSlow
• speed impacts revinue.

Speed Impacts Revinue:

• Google 500ms resulted in -20% in people leaving the site
• Yahoo 400ms resulted in 4-9% in people leaving the site
• Amazon 100ms resulted in -1% of sales.

email – souders(at)google.com
personal website – http://stevesouders.com
presentation – http://stevesouders.com/docs/sxsw-20090314.ppt

Friday, March 13th, 2009 5:00pm
Oberkirch
Lane Becker, Get Satisfaction
Christina Halvorson, Brain Traffic
Byron, Texteria Design and Bike Hugger
Omit Gupta, Photo-jojo, Jelly!

“Do epic shit” is an (in)famous piece of art. Oberkirch brings it up in wanting to express his concern to make projects that imact and influence chatter. He brings into account an example of the recent Skittles website redesign. Oberkirch feels as though there are too many people who are releasing websites quickly without looking into what other people are doing. And their business fails because its not “original” enough. Although his speech is not, Oberkirch talks about how we need to be more interesting. How if your website is not original then you’re just everyone else. STFU!

Byron talks about his website Bike Hugger and how people try to put them into a “marketing box” and they arn’t necessarily just being who they are. He continues to talk about how there is a growing need of the creativity in bikes and how technology people are getting more and more interested in biking. “Finding like minded people who are into things, and have the oportunity to get together and be a geek about that.”

Becker talks about Get Satisfaction. When starting this site they wanted to get down the core principles and have them very solid. In their case they noticed there was an interesting break between people’s lifes and the way people use object. However, when they talked to a business about these objects they had a completely different view based on how they used them in real life. “If we can take all of that goodness when people connect to these objects and show companies this then we can make money.” This website allows customers/companies to come in and talk about products and services. If you’re a customer its a great way to connect up and learn. And if you’re a company you can view all of the value of your customers’ participation.

Gupta likes to experiment and see what works. They pitched some tents in the middle of times square and took pictures of how time-square looks throughout a 24 hour period. Jelly! is something him and his friend started in the basement. The whole concept was to have a networking environment where people would meet up and just work on their projects. Strangers would show up in your room and work for the day. Photojojo was another project where they thought they could start something where people could discover new  things they can do with their camera. They made an email newsletter where people could see the most interesting things they could find. Not being able to find things in store everywhere, they started making money off of the website by selling these rare items online and then ship them right from their house. Photojojo only has 4 employees. Then they started doing Photo Safaries to go around and take interesting pictures. The first attempt they had over 100 people and “got in trouble.” Since then they’ve done a total of 5 different outtings last year. He says a lot of people ask if Photojojo is a business, but says the website doesn’t look like one. Although they are making money off of different things, it doesn’t slap you in the face as an actual business.

Halvorson talks about Brain Traffic. This website was not an experiment, but it grew from a one-person web copy editor. People would seek them out and they’d ask for help making textual changes to their content, and then they’d do it, and then it would just sit there and quickly become out of date. Content strategy comes in this order: Plan, Create, Publish, Govern. Plan is something a company needs to think about what they need to do, what they want to do, and what they want to outcome to be. Govern is important when you need to continue feedback. It is the care and feeding of your “epic shit.” If you decide to launch a blog, what happens next? Does anything need to happen next? It probably does if you want to continue to be awesome. You have to believe in what it is you’re working on, and it has to be real. Courage is the biggest thing. Even if you have a lot of success, you need to stay focused on why you started it in the first place, why you loved it, and to be brave on mainting that.

You shouldn’t worry so much on numeric measurments, but instead verbal customer experiences. It is more important what customers are getting from your website, how they’re using it, and if they’re even your target audience. However, some clients/customers need to see that number. They convert that number into a mental similarity with financial gain. To help with budget, you should make small changes that will overtime influence your customer’s view of your company. Just giving a little comment in the email that says something like, “If you’d like to speak with someone, do XYZ.”

Friday, March 13, 2009 3:30pm
Paul Annett, Design lead at Clearleft Ltd

This ‘n’ That magic trick. When people see something in this trick that they feel they’ve found the solution people want to talk about it. They want to tell their friends and the world that they’ve discovered something. There is a particular frame in this magic trick that shows two cards in the right hand that everyone makes a big deal over.

Silverback. They created a template with a 3d gorilla and vines that inspired people’s attention and caused them to post this on social media, such as twitter. No one really knew what the website was about, they just wanted to see the pretty little template.

Clever Logos. The arrow in the FexEx. Between the “E” and “x” there is an arrow. Aerosmith logo that says the same thing no matter what way you rotate it. The Mill logo which is just blue bars. Finding hidden things in people’s logos or graphic design is amusing and entertaining. It provokes Paul into trying to find things that will amust him in different companies’ logos. Try typing “about:mozilla” into the address bar into Firefox.

A demonstration was conducted to show what the silverback website looks like with vines held by viewers in the audience. It was demonstrated how as you resize the website/browser the vines on the screen will move differently. Twequency does this too. Kyanmedia has a little worm at the bottom, and if you click on it it’ll show a little lab in the ground.

Skittles website lets you navigate through other people’s website while still using their navigation. This idea was actually stolen from another company. I didn’t catch their name, but the logo was an “M.”

My Bloody Valentine trailer overtakes  your browser and makes things pop out of the normal viewing screen. It just gives it more of a 3d feel than if you were to show it within the window’s screen.

Kano Model of customer satisfaction (displyed as a graph):
X-axis: quality of execution: Poor execution to Very good execution
Y-axis: delighted customers to unhappy customers
Types of Needs:

• Performance Needs
• Basic Needs: if you don’t have toiletpaper in your hotel restroom you’ll be upset. But if you have lots of rolls of toiletpaper you won’t be delighted, but you
• Excitement Needs: Free Wifi, discovering an easter egg on a website…. what is required for creative designers to implement.
• Time: Things that were exciting yesterday will not be today. We need to continue to strive, to intervate, and to make websites easy and delightful to use.

email – paul(at)clearleft.com
twitter.com – nicepaul
youtube.com – nicepaul
del.icio.us – paulannett/sxsw09/

Friday, March 13, 2009 2:00pm
Daniel Willis, Sapient

The session started off trying to over cheer the other three ballrooms for the introduction to SXSW. Our session, who was the first to cheer, sparked this urge. We then did a follow up by symontaniously yelling, “Ball Room A.”

Just another dead tree: “Print in disguise” is the theory that people are just taking print material and converting it to a website. Lots of newspaper websites have the same concept, but trying to get a website to look like a newspaper. “Everything we know about webdesign is everything we know about print design.”

Video from “Le Voyage dans la Lune, 1092″ which shows a moon landing, and the stuck with the standards of people walking around and always in the same camera view. After this, other movies started coming out which the artist took it to the next level. One of the first movies to show this is, :Birth of a Nation, 1915.” AKA: The grammer of film. “Cross-cutting” is when multiple conversations are happening at the same time. And as you cut between those you create lots of tension. “Bird’s eye view” in film shows how insignificant the character is.

“One plus one equaled THREE.” The grammar of transcendent Web design.

1) Random voyeurism:

• Flickr Vision. Every photo shows the professionalism of the photographer. Flickr Vision actually gives you an insight of those people who are posting pictures.
• Found Magazine.

2) Seld-aware (but uncontrollable) content

• Meta-data: content that says, “I am matrix.” XML says, “I am an address.” Basically data is becoming more and more  smart.
• Google Bombing. “I am a failure” google search results in George W. Bush. “This relects a fundamental shift in power from author to reader and from authority to popularity.”

3) User-created context

• Context matters. Based on what website a picture falls on can give it a different feeling. Having a picture of two men next to each other on a father/son website is different than if that picture was on a homosexual dating website.
• “When you try to control the interaction and tightly manipulate the outcome of the experience”

4) Ambient Awareness

• Microblogging (AKA: Twitter). You’re aware what a micro blog is because they all follow the same look as Twitter. You cannot turn trivial pieces into something that is meaningful. Such as, “I just walked outside of my door.” Overtime our body language helps us know individuals in a completely separate way. This is occuring with Microblogging. Its nothing new, as humans have been doing this for eternity.
• Every little Microblog is a simple, no meaning comment, but in full context every little comment makes someone a whole being.

5) Experiential content

• When building.buying a CMS the first question you ask is, “What is it we will use this for?” People design rollercoasters, theme parks, the line to get on the rollercoaster. But those people cannot design how the roller coaster will feel to me, what I had for brekfast, and my individual user experience.
• This in turn will cause the user to design what the designer is currently designing. “The designer is sharing the space with the user.”

The way newspapers are online the way they are is because that’s the way it originated 100s of years ago. You should pull out the non-relevant pieces, and leave the important stuff. From there you can find out more about the pieces that were left out if you want. Meta data is just putting those pieces together.

If we do not activly work on getting something done, then we never will. Design does not have to be “pretty.” It just needs to be usable for people to find things. A lot of people will say, “oh, you do that look and feel thing.” But its bigger than that. Designs need to be one of the most important factors in solving your problems. Designers need to step up and become the leader to solve problems. This poses the questions, “Does the designer have the capabilities to do this?” If the designer says no, then you shall fail. Design should not be considered at the end, but it needs to be pulled in throughout the process.

The way departments are spaced out, they’re seperate like a television-dinner. The peas cannot touch the potatos, and the potatos cannot touch the meat. Each department in web process (developer, designer, business, writers) need to work together. For the 21st century we need to be more like Jambalaya. So much goes into this type of food, and you can identify what exactly each one of those individual ingredients are prior to cooking it. But after you cook them you have no idea what each piece you’re eating is. We need to go the same way with design. We need to find a better way to mesh designers with every other department in the process.

Tips for Transcendent Web Design:

• Organize cross-discipline teams; exploit and protect expertise
• Design for specific users and their specific needs
• Embrace your ignorance
• Don’t be distracted by business models that don’t begin and end with the user
• Don’t be distracted by technology
• Don’t be distracted by failure

article: http://www.dswillis.com/sxsw/everything.pdf
email: dan(at)dswillis.com
twitter: @uxcrank
website: http://www.uxcrank.com